KEEP IT COLOURFUL WITH PUREOLOGY
Pureology is the number 1 professional colour care brand. We were born in California in 2001, with a simple but powerful idea: to create the very best products for colour treated hair. We led the way in creating products made with purity and good health in mind, and we pioneered the “no nasties” movement with our sulphate free shampoos and 100% vegan formulas. Our signature aromatherapy fragrances give every Pureology user an indulgent experience while protecting their haircolour. Word quickly spread and our brand became a beauty editors best kept secret, loved by expert colourists and clients alike.
COLOUR TREATED HAIR NEEDS EXTRA LOVE
From the moment hair is exposed to colour it changes. The outer layer of the hair, called the cuticle, gets lifted and stressed. The hair is more vulnerable to damage, its natural shine begins to dull and it takes on a rougher, drier texture. Each of these factors also affects hair’s ability to retain colour vibrancy… and Pureology is here to protect and help restore what colour treated hair needs most!
SULFATES ARE A BIG ZERO IN OUR BOOK
Sulfates (or sulphates depending on how you like to spell it) are a form of salt. Just as harsh road salt melts ice on our roads in the winter it also strips colour from our hair in the shower. Our concentrated sulphate free shampoos use a blend of corn, coconut and sugar to gently cleanse without stripping colour. You still get the rich lather you expect, but your hair stays soft and hydrated, and your hair colour stays vibrant.
WE HAVE A COMPLEX ABOUT FADING
Our exclusive AntiFade Complex® contains antioxidants and UVA/UVB sunscreens to protect colour vibrancy unlike anything else. That’s why we can guarantee your colour will last longer with Pureology.
WE’RE ALL ABOUT MULTI-TASKING
Fed up of choosing between colour care and all your other hair needs? Our dual benefit formulas not only provide colour protection, they’re formulated to provide whatever else the hair needs—moisture, volume, strength, smoothness—for customized care without compromise.
OUR COMMITMENT TO SUSTAINABILITY
From the ingredients that go into our formulas, to the raw materials that comprise our packaging, to the effect our products have on the environment during and after use, we are committed to sustainability and reducing our carbon footprint.
NATURE HAS IT ALL
We led the way in creating products made with purity and good health in mind, and we pioneered the “no nasties” movement with our sulfate free shampoos and 100% vegan formulas. We believe that taking the best nature has to offer is the route to colourful hair and a bright future.
WE WERE VEGAN EVEN BEFORE IT WAS COOL
Our 100% vegan formulas are made with sustainably-sourced natural plant extracts and without animal products or by-products.
Our bottles are made of 50% post-consumer recycled materials and are 100% recyclable. Even our labels are printed with soy ink.
PLUS, A LITTLE GOES A LONG WAY
Since our formulas are so concentrated you only need to use a ten pence piece sized amount! That means 70+ shampoos from one bottle, better value for money, and less water needed in our manufacturing process.