2 King Street, Nottingham, NG1 2AS UK
Coming Soon

Fashion Trends for SS20

Staple wardrobe pieces and the product life of apparel products has become an increasing concern within the fashion industry, as the importance of sustainable practices has become more apparent. Many trends for the summer season are focused on reinventing previous trends from recent years and garments with staying power.


There has been a resurgence of defining fashion trends from the 1980’s ranging from ruching and draping styles to accentuated sleeves, which has dominated the Spring Summer collection runways since 2018. The throwback ruching technique has been given an update for the SS20 season showcased at various fashion weeks back in September; featuring heavily on dresses, skirts, blouses and even casual leisure garments. From Harrods to H&M, the ruching trend has trickled down into the fast fashion sector enabling accessibility for the masses. A trend worth consideration as it shows no intention of fading.

Lingerie styling:

The concept of underwear as outerwear has been picked up again by designers this season, adding a surge of femininity to any outfit pairing. Designers have demonstrated less provocative styles whilst retaining elements of the bra accentuation trend in various iterations. Inclusive of satin corsets, lace bralettes styled underneath sheer tops or blazers and stitching detailing added to tops and dresses which imitate the aesthetic of a bra.

Tropical Prints:

Tropical inspired prints dominated the runway in September, led by Versace reimagining the Grammy’s dress worn by Jenifer Lopez in 2000, which sparked the invention of Google images. Other major fashion houses such as Dolce & Gabanna, Paul Costelloe, Valentino and Fendi fuelled the trend, leading to tropical motifs quickly became the floral front runner for the SS20 season.


Image courtesy of Paul Costelloe