October, 2021 | Beauty City International

Influencing the future of beauty!

From the integration of AR technology, to rewards upon purchase, beauty retail has been adopting gamification methods to enhance in-store and online experiences for many years now. But how can the beauty industry utilise gaming itself to promote the future of the industry, encourage more talent to enter it, and to celebrate those who have already reached icon status within the industry? DREST lau..

So what are the consumer shifts in fashion?

French luxury fashion conglomerate LVMH (owners of Louis Vuitton and Christian Dior), have announced that after the first nine months of 2021 they have recorded revenues of £38 billion after a rocky plumet in sales amidst the pandemic. Financial results at Poshmark for the second quarter of 2021 show that their revenue is still on their year-to-year track of financial growth. Similarly, ThredU..

Is your workforce socio-economically diverse?

The Social Mobility Commission, in partnership with businesses from across the creative industries including the British Beauty Council, have developed the ‘Socio-economic Diversity and Inclusion: toolkit for the creative industries’. According to new research, just 27% of the creative industries workforce comes from a working class background, compared with 39% of the wider UK workforce. The..

Luxury Collaborations Trendy or Tacky?

Luxury Collaborations; Trendy or Tacky Brand collaborations are popular between mid-market retailers, for example H&M working with countless brands over the years such as Pringles, Simone Rocha and Giambattista Valli to bring out exclusive yet affordable collections. But in recent years, luxury fashion houses have also begun to toy with the same idea. In early 2021, Gucci an..

Liberty Beauty Box

Liberty have announced they’re launching a beauty subscription service, which has a fully redeemable monthly fee. Announcing the news on their social media channels, the Liberty Beauty Team soon elicited lots of excited responses from the heritage brands customer base. So what is the Beauty Drop, and how does it work? Suggesting you think of the Beauty Drop as your ‘personal..