Yes you hear it right!
A new hair colour that anyone can wear… This makes so many of us happy hear at BCI HQ.
We’ve been all colours of the hair rainbow, well slight exaggeration but hey from bright, ash golden medium blonde, purple, rich black, red and now Ash Brown.
We feel quite elated at the moment, considering a couple of us decided to go Ash Brown earlier this year. We do like to think of us being trend setters, looks like we’re on the right track.
So why Ash Brown?
Now this maybe due to Ash Brown ranking in the Top 20 for hair colour searches and Instagram bringing in 18.9K tags.
To meet this rise in demand, L’Oreal Professionnel is launching a Parisian Cool in-salon colour collection this month, which includes four new ash brown tones, spanning light to dark and enhanced with technology to showcase the shade in its best light.
If you’re looking for the undisputed leaders in style, L’Oréal Professionnel in conjunction with Alexa Chung is probably as chic, stylish and fashion-forward as you’ll find. Truly a match made in fashion heaven.
Written by Tasha O’Brien