NovaLash Lash Extensions are a glamorous new way to extend the length and thickness of natural eyelashes, and are a practical, convenient and beautiful alternative to the daily use of mascara. Unlike decades-old, traditional false lashes, lash extensions are the first innovation in lash lengthening that can be worn daily, without nightly removal. Because each tapered, synthetic lash is bonded to a single natural lash, the final result is of effortless glamour and difficult to detect even close up.

NovaLash was founded in 2004 by biologist and cosmetic chemist, Sophy Merszei, as she pioneered the very first distribution and training network for eyelash extensions outside of Korea. With the help of a team of physicians and scientists from the University of Houston and Baylor College of Medicine, NovaLash was able to produce and perfect the safest possible products and techniques and quickly became the world’s first global distributor of eyelash extension products. NovaLash continues to be the leader in the field of eyelash extensions and is committed to providing safe, beautiful, flawless eyelash extensions to enhance any woman’s natural beauty. Armed with considerable research and a commitment to product superiority, NovaLash has developed award-winning adhesives and cosmetics including Platinum Bond Adhesive and LashLiner.