Established in June 2005 by Ferhat and Sultan Asi, Imani is at the forefront of Eastern Haute Couture. Founded in Twenty years of fashion experience and combining the creative and business talents of husband and wife, Imani is the first UK based designer studio to work exclusively with the top designers of Pakistan.

Responding to the need to bring high end haute couture to the UK market, Imani is changing perceptions of Pakistani fashions. Carrying lines, otherwise only available in the best outlets of Pakistan and Dubai, Imani The Designer Studio truly is exclusive.

Having showcased their collections at the Asian Jewel Awards, Asian Woman Awards For Excellence 20007/2008, Asian Bride Show London , Asian Bride Show Manchester, Zee Carnival London Olympia, Asian Life style Show London Olympia, Mega Mela Birmingham, Basant Night CIS, Bollywood Night Liverpool and countless other catwalk/fashion shows and with their clothes regularly adorning the pages of Asian Woman, Asian Bride, Asian Fashion, Asian Groom, Libas and Gen-Y, Imani has fast developed a reputation that speaks for itself