Fashion
Beauty City International

Social Media vs Sustainability

Trend forecasting is commonly used by major retail r stores seasons in advance during fashion weeks. Inspiration from luxury fashion houses help to steer brands in the predicted trend of the coming season and an alternative cheaper item is pushed through retail stores to the public.  Instagram and Pinterest were at the forefront of social media platforms used to create traction amongst th..
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So what are the consumer shifts in fashion?

French luxury fashion conglomerate LVMH (owners of Louis Vuitton and Christian Dior), have announced that after the first nine months of 2021 they have recorded revenues of £38 billion after a rocky plumet in sales amidst the pandemic. Financial results at Poshmark for the second quarter of 2021 show that their revenue is still on their year-to-year track of financial growth. Similarly, ThredU..
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Luxury Collaborations Trendy or Tacky?

Luxury Collaborations; Trendy or Tacky   Brand collaborations are popular between mid-market retailers, for example H&M working with countless brands over the years such as Pringles, Simone Rocha and Giambattista Valli to bring out exclusive yet affordable collections. But in recent years, luxury fashion houses have also begun to toy with the same idea.   In early 2021, Gucci an..
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Is this the beginning of a revolution for all department stores?

Sustainable fashion originated in the 1950s when popularity shopping at second-hand stores struck the hippie culture and wearing someone else’s old as your new was perceived as interesting. However, with a boom in fast fashion (the term coined by New York Times in the 1990s), brands alike H&M and Zara began to trend due to their cheap price tag and speedy reaction to trending fashion and rem..
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Forgotten Black designers throughout history- Will Smith

Before the likes of Virgil Abloh and OFF White, Streetwear extraordinaire Will Smith paved the way for black designers to have a seat at the table and be successful within the industry. Will Smith’s apparel brand, Willi Wear competed with the likes of Ralph Lauren and Calvin Klein producing high quality sportswear garments at affordable prices. Although, Smith’s legacy has relatively been fo..
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Work Smarter with Digital Marketing!

Don't let your business fall behind in 2021 The hair, beauty & fashion industries have been hugely affected with covid-19 lockdowns and it's vital that you work smarter with your digital marketing. As we start to exit out of lockdown and with so many of us asking questions on how our businesses can survive, what can we do to increase our exposure, wher..
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Kickstart Scheme for Employers

Contact Information Kickstart Scheme The Kickstart Scheme provides funding to employers to create new 6-month job placements for young people who are currently on Universal Credit and at risk of long-term unemployment. This is part of the government’s Plan for Jobs and aims to create hundreds and thousands of new, fully funded jobs across England, Scotland, and Wales. The first place..
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London Fashion Week A/W 2021 Trends

London Fashion Week has been a digital spectacle this season, with coronavirus restrictions preventing the exclusive live catwalk productions we know and love. The collections for the Autumn Winter 2021 season did not disappoint, despite the lack of public spectators. That wasn’t the only big change this year, menswear and womenswear pieces were merged together formulating gender fluid catwalk p..
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Louis Vuitton Menswear A/W 2021 Challenging Archetypes

Virgil Abloh’s presentation of the Autumn Winter 2021 Menswear collection was an iconic film production; exploring relevant themes such as racial identity and cultural appropriation. The showcase featured a number of captivating components inclusive of spoken word, choreography, ice skating and a rap performance by Yasiin Bey. On Thursday 21st January, Abloh depicted his Autumn Winter collection..
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