Rent The Red Carpet Style! – Is It The Way forward?

We love this fabulous brand, and we where very lucky to have worked with Little Mistress at a famous Top Model event and it’s great to hear how they are really embracing the future of the Red Carpet Rental.

Young fashion retailer Little Mistress is to launch a rental service by the end of the year as it seeks to benefit from the growing sharing economy.

Little Mistress is the latest retailer to offer a rental service. Last month Ikea revealed it was to trial furniture rental in Switzerland, and in clothing US retailer Rent the Runway is growing rapidly; it now has more than 10 million members and last year turned over $100m.

Little Mistress founder and chief executive Mark Ashton declared that its scheme will feature “red-carpet-style garments”, with price tags of £300-plus – higher than its usual retail price. The rental fee will be £50.