The lingerie destination brand has opened its first retail spot in the East Midlands. Boux Avenue, the lingerie and womenswear brand owned by Theo Paphitis, opened a fabulous, 2,000 square ft. store in Nottingham’s intu Victoria Centre, on Wednesday 3rd October. The store opened with an official launch event and special ribbon cutting by Theo Paphitis, followed by an afternoon of exclusive..