Today in Shanghai, The British Fashion Council (BFC) announced that it will partner with JD.com Inc, and Ruyi for two years, as the two leading Chinese companies provide sponsorship to the BFC/GQ Designer Menswear Fund. At a lunch hosted by BFC Ambassadorial President David Beckham at The Middle House Shanghai, a Memorandum of Understanding was signed by Dylan Jones, BFC Chair of Menswear and Edi..