Is this the beginning of a revolution for all department stores?
Sustainable fashion originated in the 1950s when popularity shopping at second-hand stores struck the hippie culture and wearing someone else’s old as your new was perceived as interesting. However, with a boom in fast fashion (the term coined by New York Times in the 1990s), brands alike H&M and Zara began to trend due to their cheap price tag and speedy reaction to trending fashion and rem..
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